How to Master the Patentese of Trademarks
Since launching almost ten years ago, we’ve focused on helping and guiding marketing/branding professionals, as we seek to facilitate their graceful collaborations with trademark professionals. Our...
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Brandless? Branded? Which is Better?
— Mark Prus, Principal Nameflash About two and a half years ago, Brandless was launched. The company sold “unbranded” household, personal care, baby, and pet products on the cheap and was viewed as a...
View ArticlePursuit in Series or Parallel?
Almost forty years ago, that question prompted me to rethink my engineering path after three semesters, knowing an electronic circuits lab awaited my fourth. Over winter break, thumbing through the...
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Here’s Another D-Word
Here is a blast from the past: The D-Word: What Ever You Do, Don’t “Describe” Your Brand! And, here is something a little more recent that I found on a recent business trip to Las Vegas: So, let’s file...
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Inventing a Generic Category Name
MillerCoors is currently running this Lite Beer ad, promoting the limited edition original can, and taking credit for inventing the light beer category, way back in 1973. It is a great reminder that...
View ArticleDesigners, Marketers, TM Counsel, As One
Seth Godin writes a post today that resonates with our continued drum beat about a corporate chasm that can divide those on the same team. In his post, Seth writes about the “inevitable split between...
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Wanted: Brand Deputies at the MN State Fair
The Minnesota State Fair continues to provide endless blog fodder for those who care about intellectual property. Last week, we wrote about a State Fair vendor concerned about its claimed, but...
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How Would You Pronounce Infringement?
Last week, we discussed Caribou Coffee’s billboard ad referencing transparency — this week another installment from Caribou’s current Minneapolis skyway billboard campaign: That one made me think of...
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I’m Saying, I’m Down with the I’MN Slogan
Love the new Minnesota State Lottery advertising slogan: I’MN. Or, as one of my college age sons often says, when he’s in agreement with someone’s idea or proposal, I’m down. The lottery slogan...
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“Hook and Loop” Meet Chutes and Ladders
Nearly everyone in the IP community is talking about the hilarious viral Velcro music video released last week. Hat tip to Patently-O, Martha, and Brett. The “behind the scenes” video is here. We’ve...
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